Getting Started in Consulting by Alan Weiss
My Notes on “Getting Started in Consulting” by Alan Weiss: Ten Traits Humour and perspective. Retain objectivity. Humour is a sign of high intelligence and mental agility. Influence. You have to be...
View ArticleAll Marketers are Liars by Seth Godin
My Notes on “All Marketers are Liars” by Seth Godin: Aspects of a great story A great story is true. Not true because it’s factual, but true because it’s consistent and authentic. Consumers are too...
View ArticleThe Secrets of Consulting by Gerald M. Weinberg
My Notes on “The Secrets of Consulting” by Gerald M. Weinberg: The first law of consulting: In spite of what your client may tell you, theirs is always a problem. The second law of consulting: No...
View ArticleExample of how new packaging can give boring products new life
Check out these fun and funky first aid kits Are you selling a product or service that’s a little bit boring? How can you funk it up with new packaging? No related posts.
View ArticleIs Georgie Pie coming back? Why did Georgie Pie fail last time? Who owns...
So you’ve probably heard about how the “Bring Georgie Pie back” campaign on Facebook has over 21,000 members (and climbing fast). And that McDonalds owns the brand and they haven’t decided if it will...
View ArticleHow many reward cards do you have in your wallet?
I’ve got a truckload. I’m pretty good a throwing receipts away, but I’m a sucker for a bargain so keep many rewards cards. The most common type is “buy 9 cups of coffee, get your 10th cup free”. From...
View ArticleDo you make the mistake of putting your brand and logo at the top of your...
If so, you are not alone. But even so, STOP IT! Here is an example in this weeks edition of the Bay News for Metal Man Recyclers, Koromiko Street, Tauranga. This approach is classic, and very common…...
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